About The Judges
Andrew Carter
For the past 15 years, Andrew has worked in various sales and marketing roles in the pharmaceutical and medical device industries in Australia, along with a number of short term assignments in SE Asia, the US and the UK. He is currently Managing Director of two private companies.
Commercial Eyes was established in 2001 in Melbourne and is a consultancy specialising in the commercialisation of pharmaceuticals, medical devices and biotechnology. Essence Medical Communications (EMC) was established in 2003 and is a specialist medical education agency. EMC develops education and promotional material that supports the clinical use of pharmaceuticals and medical devices.
Andrew has an undergraduate degree in Science, majoring in Pharmacology and Immunology, and post graduate degrees in Business and Organisational Psychology, and lectures part-time at the Victorian College of Pharmacy, Monash University to 4th year Pharmacy students.
Andrew Hosking
Andrew has been Managing Director of Go To Wo Consulting for since 1994, a full strategic graphic design and web based company. In 2003, he created a specialised communications company - et al health communications, offering a broad cross section of services from design, marketing, medical writing and training through to CPD and education for the pharmaceutical, biotech, medical device and healthcare industries.
With over 20 years industry experience working on a variety of cardiovascular, dermatology, respiratory and neurology portfolios plus natural remedies such as homoeopathy, Andrew has carved a niche market and offers a unique personalised service which is highly sought after.
Adopting research tools such as typology, which analyses buying habits of market segment consumers and utilises variable date to creat edge marketing solutions, along with the latest technologies. Andrew travels to New York to keep abreast of upcoming trends through design conferences plus international affiliates he has aligned with over the years to offer the latest marketing and creative opportunities to his clients.
Andrew has been a PRIME Awards judge since 2006 assessing marketing and advertising entries.
Professor Dimity Pond
Professor Pond is Professor of General Practice and Head of the Discipline of General Practice at the University of Newcastle. She teaches all years of the undergraduate Bachelor of Medicine course at the University of Newcastle and is also an occasional teacher of GP registrars in training. She delivers talks and other educational activities at conferences and community events and supervises research higher degree students.
Professor Pond has published two books related to teaching and won awards for her outstanding contribution to student learning in 2007.
Anthony Bonnici
Anthony is Sydney born and bred and studied a Bachelor of Business at the University of Technology, Sydney. He worked for 13 years at Eli Lilly pharmaceuticals, starting as a sales representative age 20 and moving up the corporate ladder into sales management and senior marketing management roles. In 2002, Anthony became one of the youngest senior marketing managers in the pharmaceutical industry. In 2004, Anthony made the life decision to leave the corporate pharmaceutical life and focus on his passion of motivating & inspiring others.
Anthony started the training & development company Move Mountains in February 2005, offering personal development with a difference. The Move Mountains Experience aims to improve performance and open our eyes to unfulfilled potential by actively proving to ourselves that we are capable of much more than we believe. Move Mountains has programs ranging from 1 hour to 1 day, all aimed at changing the way we think in order to change our behaviours. More information is available at http://www.movemountains.com.au
Anthony is a skilled presenter, facilitator and people manager and continues to passionately follow the loves of his life‚ his family, Move Mountains, music, performing & presenting.
Doctor Kendra Sundquist
Kendra is the Manager of Supportive Care Development for the Cancer Council NSW. She is responsible for developing new interventions and information to support people with cancer and their families. She has a Doctorate in Education and a Master's Degree in Health Education.
Kendra is also a member of the NSW Medical Board (appointed by the Minister for Health) and the Australian Medical Council. She has published three books for consumers and papers in refereed medical journals.
Peter Doyle
Peter Doyle is an experienced international marketer with a long and distinguished career within the pharmaceutical, healthcare and communications industries. He has been closely involved in the establishment and growth of major companies in the pharmaceutical and communications industries.
Peter Doyle Advertising was purchased by one of the world's foremost specialist healthcare advertising agencies, Medicus Group International in 1994. Peter stayed on with Medicus as President, Asia Pacific and was responsible for the profitable performance of six divisions of the company in Japan, Korea, Singpapore and Australia. He has worked for clients including most of the major international pharmaceutical companies as well as non-prescription (over the counter) medicines manufacturers.
He was a member of the US Board of Medicus Group International and involved in the overall direction and strategic planning for the future growth of Medicus worldwide.
Peter is now consulting to various advertising agencies, communication companies and healthcare marketers in relation to their, and their customers, overall strategic planning
Mark Wayland
Mark Wayland is the Managing Director of the Last 3 Feet, an organisation that specialises in helping sales managers make their strategies apparent where it matters MOST - when coaching face-to-face.He developed a passion for coaching sales coaches/ managers when he worked for Pfizer Australia as their Group Training Manager, where he was responsible for launching and driving coaching skills into the business culture of the sales group. Working with sales managers means that he also deals with Performance Management, Leadership and Sales Excellence issues.
Mark started his consultancy 5 years ago and has worked extensively with various Australian and international management and sales teams to develop and drive their professional development initiatives.
He is also currently the Convener of the Australian Pharmaceutical Senior Sales Leadership Group.
Kerry Thiedeke
Kerry Thiedeke is the Director of KDT Consulting, a successful business specialising in working with businesses to develop Talent strategies in line with business goals. Kerry is also an Executive Coach working with senior leaders from a variety of industries both in Australia and overseas.
Kerry has spent the last 20 years in Telecommunications and global pharmaceutical companies in a series of leadership roles such as Medical Business Manager, Learning & Development Manager, as well as Organisational and People Development Manager. Kerry’s passion is working with mature, talent savvy organisations with whom she can partner to develop strong people strategies and drive a ‘talent culture’ through the business.
Kerry is also the Chair of the Talent Management Thinktank, a group of high profile companies who come together as talent professionals to share experience and expertise as well as provide opportunities for their high potential employees (ANSTO, Australian Security Exchange, Coca Cola Amatil, Fairfax Digital, Schering Plough, Origin Energy along with Vodafone and Grosvenor). Kerry runs Future Leader Forums for 100 of their top talent 3 times a year in Sydney and also in Melbourne.
Phil Brown

Phil Brown is currently Chairman of Curtis Jones & Brown, after being a partner and Creative Director for 21 years. His work has been recognised by AWARD, the Clios, the Globals, London International Advertising Awards and the New York festivals. Apart from helping to create some of Australia's landmark pharma ad campaigns, his greatest satisfaction has been involvement in developing the careers of many healthcare communications people who have gone on to become stars in their field.





















