2019 Winners

Congratulations to all our 2019 PRIME Award winners!

Best Public Health

Best Public Health Initiative

REFRAME Osteoporosis – Amgen

CSR Award

Corporate Social Responsobility

“Broadening the Evidence”: Advocating a greater role for Australian patients in decisions about medicine reimbursement – Bristol-Myers Squibb, Palin Communications & Biointelect

Patient & Customer Support

Excellence in Patient or Customer Support

DeloitteASSIST – Prince of Wales Hospital Foundation, Prince of Wales Hospital & Deloitte

Data Driven

Best Data-Driven Marketing

Mylan MyBusiness Health – Mylan & Digitas Health


Launch of the Year

Biktarvy – Gilead Sciences & Ward6

Education 2.0

Excellence in Education

simGP Pain Management Workshops – Seqirus & Hahn Healthcare


NGO of the Year


PR Campaign

Best PR Campaign

Making Lung Cancer a Fair Fight: A Blueprint for Reform – Lung Foundation Australia, AstraZeneca & LIFE Agency

Creativity in Comms - Presciption

Creativity in Communication – Prescription

Zoladex: The Great Wall of Undies – AstraZeneca & McCann Health

Creativity in Comms - OTC

Creativity in Communication – OTC

The turd we deserve – Proctor & Gamble with McCann Health

Marketing Innovation

Marketing Innovation

Access.PLUS – Australian Doctor Group

Sales Team

Sales Team of the Year

Otsuka Specialty Team – Nephrology – Otsuka & FarmaForce

Sales Rep

Sales Representative of the Year

Francesca Sutton – Biogen

GPs Choice

GPs Choice: Pharma Company of the Year


Pharmacists Choice

Pharmacists’ Choice: Pharma Company of the Year



Marketing Campaign of the Year

Biktarvy “The Beauty of What’s Possible” – Gilead Sciences & Ward6

Sustained Excellence

Sustained Excellence in Bettering Patient Outcomes

Lung Cancer Stigma Campaign – Lung Foundation Australia, AstraZeneca & LIFE Agency