2019 Winners

Congratulations to all our 2019 PRIME Award winners!

Best Public Health Initiative

REFRAME Osteoporosis – Amgen

Corporate Social Responsobility

“Broadening the Evidence”: Advocating a greater role for Australian patients in decisions about medicine reimbursement – Bristol-Myers Squibb, Palin Communications & Biointelect

Excellence in Patient or Customer Support

DeloitteASSIST – Prince of Wales Hospital Foundation, Prince of Wales Hospital & Deloitte

Best Data-Driven Marketing

Mylan MyBusiness Health – Mylan & Digitas Health

Launch of the Year

Biktarvy – Gilead Sciences & Ward6

Excellence in Education

simGP Pain Management Workshops – Seqirus & Hahn Healthcare

Best PR Campaign

Making Lung Cancer a Fair Fight: A Blueprint for Reform – Lung Foundation Australia, AstraZeneca & LIFE Agency

Creativity in Communication – Prescription

Zoladex: The Great Wall of Undies – AstraZeneca & McCann Health

Creativity in Communication – OTC

The turd we deserve – Proctor & Gamble with McCann Health

Marketing Innovation

Access.PLUS – Australian Doctor Group

Marketing Campaign of the Year

Biktarvy “The Beauty of What’s Possible” – Gilead Sciences & Ward6

Sustained Excellence in Bettering Patient Outcomes

Lung Cancer Stigma Campaign – Lung Foundation Australia, AstraZeneca & LIFE Agency

Sales Team of the Year

Otsuka Specialty Team – Nephrology – Otsuka & FarmaForce

Sales Representative of the Year

Francesca Sutton – Biogen

GPs Choice: Pharma Company of the Year


Pharmacists’ Choice: Pharma Company of the Year


NGO of the Year