2021 Winners

Congratulations to all our 2021 PRIME Award winners and highly commended recipients!

Best Public Health Initiative

Share Your Secret – Hearing Australia, WE Communications & The Station Agency

Highly Commended: Reassess Your MS – Novartis, McCann Health & Red Havas

Corporate Social Responsibility

Highly Commended: Promoting the Community Benefits of a Commitment to Science – GSK Australia & Palin Communications

Excellence in Patient or Customer Support

MSGo – Novartis Australia & RxMx

Best Use of Data and Insights

Dupixent Atopic Dermatitis Virtual Assistant Prescribing Tool – Sanofi Specialty Care & Alfie (Orchard Group)

Launch of the Year

Dupixent Atopic Dermatitis Launch Campaign – Sanofi Specialty Care & Alfie (Orchard Group)

Highly Commended: Ozempic Launch – Novo Nordisk & Ogilvy Health

Excellence in Education

Virtual Cancer Pain Management Master Class (cPMMC) – Mundipharma Pty Ltd & Scius Healthcare Solutions

Creativity in Communication – Consumer

My Boobs, My Business – Johnson & Johnson Medical and RxMx CREATE

Creativity in Communication – HCP

Mindchangers – Biogen & Ward6

Marketing Innovation

Merz Tour of Aesthetic Excellence – Merz Australia, Et Al Communications & Antidote Marketing

Highly Commended: Tecfidera Vlogcalls – Biogen & Orchard

Marketing Campaign of the Year

Dupixent Atopic Dermatitis Launch Campaign – Sanofi Specialty Care & Alfie (Orchard Group)

Highly Commended: STAY TREATED STAY SAFE – Amgen Australia, ElevenCom, Slingshot, Evidencia & Decision Designs

Sustained Excellence

Making Lung Cancer a Fair Fight: A Four-Year Communications, Education, and Advocacy Program – Lung Foundation Australia, AstraZeneca & LIFE Agency (an Ogilvy PR Australia company)

Highly Commended: Women with MS – Biogen & Orchard

Sales Representative of the Year – Primary Care

Ashleigh Hams – Amgen Australia

Highly Commended: Sharnie Stewart-Hendra – Amgen Australia

Sales Representative of the Year – Specialty Care

Belinda Summerville – Biogen

Medical Science Liaison

Bernd Merkel – Biogen

Highly Commended: Elena Petrova – Biogen

GPs Choice: Pharma Company of the Year

AstraZeneca

Pfizer

Pharmacists’ Choice: Pharma Company of the Year

MedAdvisor

NGO of the Year

MS Australia

Highly Commended: Ovarian Cancer Australia