The PRIME Awards returns for its 15th year to celebrate and recognise excellence in the pharmaceutical and life sciences industry.

In celebration of reaching the grand age of fifteen, we have introduced new categories to reflect the progress and evolution of the healthcare communications industry. We have updated a range of others and refined the entry process to make entering an award as smooth as possible.

Spanning 18 awards across marketing, sales and public relations as well as healthcare professional and patient-focused categories, there is sure to be one to showcase your hard work!



Sustained Excellence in Bettering Patient Outcomes (NEW)
Best Public Health Initiative
Excellence in Patient or Customer Support
Excellence in Education
Corporate Social Responsibility Award
Best PR Campaign
Creativity in Communication Award – OTC (NEW)
Creativity in Communication Award – Prescription (NEW)
Best Data-Driven Marketing Campaign

Marketing Innovation Award
Launch of the Year
Marketing Campaign of the Year (NEW)
Medical Science Liaison of the Year
Sales Representative of the Year
Sales Team of the Year
NGO of the Year
GPs’ Choice Pharma Company of the Year
Pharmacists’ Choice Pharma Company of the Year


Entries close
Friday 21st June

Finalists announced
Early August

Awards ceremony
Thursday 26th September, Four Seasons Sydney