Congratulations to all our 2023 PRIME Award winners and highly commended recipients!
Sustained Excellence
- Sustained lung cancer screening advocacy – Lung Foundation Australia, Ogilvy PR & AstraZeneca
- Entyvio Pathway – Takeda, Vivacity Health & Ascott (IQVIA Companies)
- MS Brain Health – Oxford Health Policy Forum CIC, Oxford PharmaGenesis Ltd & MS Australia
Best Public Health Initiative
- Eliminating HEPATITIS C: Getting back on track to meet the 2030 WHO target – AbbVie & DDB Remedy
- National Day of Venomous Bites and Stings – WE Communications
- Sustained lung cancer screening advocacy – Lung Foundation Australia, Ogilvy PR & AstraZeneca
Excellence in Patient or Customer Support
- Detect – AstraZeneca
- Empowering the PNH community – creating an ecosystem of support around Empaveli – Swedish Orphan Biovitrum (Sobi) & Atlantis Health
Excellence in Education
- The Rising Health Threat of Liver Disease – GP Education – Liver Foundation & ThinkGP
Corporate Social Responsibility
- Supporting Australia’s most vulnerable communities throughout global diabetes medication shortages – Eli Lilly
Best PR Campaign – Awareness & Advocacy
- Raising awareness of influenza in Australia – Palin Communications & CSL Seqirus
- Sustained lung cancer screening advocacy – Lung Foundation Australia, Ogilvy PR & AstraZeneca
Best PR Campaign – Commercial & Corporate
- CAR T-cell therapy revolution in myeloma – Is Australia ready, willing and able? – Janssen ANZ, Myeloma Australia & Ethical Strategies
Creativity in Communication – Consumer
- When you can’t speak. We can. – MedicAlert & Ward6
Creativity in Communication – HCP
- Revealing a hidden killer: How Amgen elevated Osteoporosis screening to a priority for HCPs – DDB Remedy
- Traffic light system signals interdisciplinary success for identifying and managing an adverse event – Sanofi & Scriptix
Best Use of Data and Insights
- Eliminating HEPATITIS C: How Artificial Intelligence helped AbbVie connect hard-to-reach patients to care – AbbVie & DDB Remedy
Marketing Innovation
- Catch the Culprit – Sanofi Specialty Care & Alfie (Orchard Group)
Launch of the Year
- Forxiga CKD Launch – AstraZeneca
Marketing Campaign of the Year
- ALLERTINE: Tough on you – A.Menarini
NGO of the Year
- Lung Foundation Australia
- Sony Foundation Australia
GPs Choice: Pharma Company of the Year
- AstraZeneca
Pharmacists’ Choice: Pharma Company of the Year
- Arrotex Pharmaceuticals
Best In-Field Customer Solution – Individual
- Ourania Loannou – Sanofi
Best In-Field Customer Solution – Team
- Maha Hameed & Athin Sujeer – Sanofi