2023 Winners

Congratulations to all our 2023 PRIME Award winners and highly commended recipients!

Sustained Excellence

Winner: Sustained lung cancer screening advocacy – Lung Foundation Australia, Ogilvy PR & AstraZeneca

Highly Commended: Entyvio Pathway – Takeda, Vivacity Health & Ascott (IQVIA Companies)

Highly Commended: MS Brain Health – Oxford Health Policy Forum CIC, Oxford PharmaGenesis Ltd & MS Australia

Best Public Health Initiative

Winner: Eliminating HEPATITIS C: Getting back on track to meet the 2030 WHO target – AbbVie & DDB Remedy

Highly Commended: National Day of Venomous Bites and Stings – WE Communications

Highly Commended: Sustained lung cancer screening advocacy – Lung Foundation Australia, Ogilvy PR & AstraZeneca

Excellence in Patient or Customer Support

Winner: Detect – AstraZeneca

Highly Commended: Empowering the PNH community – creating an ecosystem of support around Empaveli – Swedish Orphan Biovitrum (Sobi) & Atlantis Health

Excellence in Education

Winner: The Rising Health Threat of Liver Disease – GP Education – Liver Foundation & ThinkGP

Corporate Social Responsibility

Winner: Supporting Australia’s most vulnerable communities throughout global diabetes medication shortages – Eli Lilly

Best PR Campaign – Awareness & Advocacy

Winner: Raising awareness of influenza in Australia – Palin Communications & CSL Seqirus

Highly Commended: Sustained lung cancer screening advocacy – Lung Foundation Australia, Ogilvy PR & AstraZeneca

Best PR Campaign – Commercial & Corporate

Winner: CAR T-cell therapy revolution in myeloma – Is Australia ready, willing and able? – Janssen ANZ, Myeloma Australia & Ethical Strategies

Creativity in Communication – Consumer

Winner: When you can’t speak. We can. – MedicAlert & Ward6

Creativity in Communication – HCP

Winner: Revealing a hidden killer: How Amgen elevated Osteoporosis screening to a priority for HCPs – DDB Remedy

Highly Commended: Traffic light system signals interdisciplinary success for identifying and managing an adverse event – Sanofi & Scriptix

Best Use of Data and Insights

Winner: Eliminating HEPATITIS C: How Artificial Intelligence helped AbbVie connect hard-to-reach patients to care – AbbVie & DDB Remedy

Marketing Innovation

Winner: Catch the Culprit – Sanofi Specialty Care & Alfie (Orchard Group)

 Launch of the Year

Winner: Forxiga CKD Launch – AstraZeneca

Marketing Campaign of the Year

Winner: ALLERTINE: Tough on you – A.Menarini

 NGO of the Year

Winner: Lung Foundation Australia

Highly Commended: Sony Foundation Australia

GPs Choice: Pharma Company of the Year

Winner: AstraZeneca

Pharmacists’ Choice: Pharma Company of the Year

Winner: Arrotex Pharmaceuticals

Best In-Field Customer Solution – Individual

Winner: Ourania Loannou – Sanofi

Best In-Field Customer Solution – Team

Winner: Maha Hameed & Athin Sujeer – Sanofi