Congratulations to all our 2023 PRIME Award winners and highly commended recipients!
Sustained Excellence
Winner: Sustained lung cancer screening advocacy – Lung Foundation Australia, Ogilvy PR & AstraZeneca
Highly Commended: Entyvio Pathway – Takeda, Vivacity Health & Ascott (IQVIA Companies)
Highly Commended: MS Brain Health – Oxford Health Policy Forum CIC, Oxford PharmaGenesis Ltd & MS Australia
Best Public Health Initiative
Winner: Eliminating HEPATITIS C: Getting back on track to meet the 2030 WHO target – AbbVie & DDB Remedy
Highly Commended: National Day of Venomous Bites and Stings – WE Communications
Highly Commended: Sustained lung cancer screening advocacy – Lung Foundation Australia, Ogilvy PR & AstraZeneca
Excellence in Patient or Customer Support
Winner: Detect – AstraZeneca
Highly Commended: Empowering the PNH community – creating an ecosystem of support around Empaveli – Swedish Orphan Biovitrum (Sobi) & Atlantis Health
Excellence in Education
Winner: The Rising Health Threat of Liver Disease – GP Education – Liver Foundation & ThinkGP
Corporate Social Responsibility
Winner: Supporting Australia’s most vulnerable communities throughout global diabetes medication shortages – Eli Lilly
Best PR Campaign – Awareness & Advocacy
Winner: Raising awareness of influenza in Australia – Palin Communications & CSL Seqirus
Highly Commended: Sustained lung cancer screening advocacy – Lung Foundation Australia, Ogilvy PR & AstraZeneca
Best PR Campaign – Commercial & Corporate
Winner: CAR T-cell therapy revolution in myeloma – Is Australia ready, willing and able? – Janssen ANZ, Myeloma Australia & Ethical Strategies
Creativity in Communication – Consumer
Winner: When you can’t speak. We can. – MedicAlert & Ward6
Creativity in Communication – HCP
Winner: Revealing a hidden killer: How Amgen elevated Osteoporosis screening to a priority for HCPs – DDB Remedy
Highly Commended: Traffic light system signals interdisciplinary success for identifying and managing an adverse event – Sanofi & Scriptix
Best Use of Data and Insights
Winner: Eliminating HEPATITIS C: How Artificial Intelligence helped AbbVie connect hard-to-reach patients to care – AbbVie & DDB Remedy
Marketing Innovation
Winner: Catch the Culprit – Sanofi Specialty Care & Alfie (Orchard Group)
Launch of the Year
Winner: Forxiga CKD Launch – AstraZeneca
Marketing Campaign of the Year
Winner: ALLERTINE: Tough on you – A.Menarini
NGO of the Year
Winner: Lung Foundation Australia
Highly Commended: Sony Foundation Australia
GPs Choice: Pharma Company of the Year
Winner: AstraZeneca
Pharmacists’ Choice: Pharma Company of the Year
Winner: Arrotex Pharmaceuticals
Best In-Field Customer Solution – Individual
Winner: Ourania Loannou – Sanofi
Best In-Field Customer Solution – Team
Winner: Maha Hameed & Athin Sujeer – Sanofi