Judges

Chair of Judges

David Cousins

David is a highly experienced strategic consultant and the most awarded health communication strategist in the APAC region, winning numerous awards for marketing, innovation, launch and digital strategy across the Effie, PRIME and APG award shows.

As the Managing Director of The Cousins Consultancy, David specialises in the transformation of health. His strategic capabilities are wide ranging, from the facilitation of multi-day global brand planning and value proposition workshops, to large scale qualitative and quantitative research projects.

David spent eight years at Clemenger BBDO Sydney working on clients such as SunRice, Smith’s Snackfoods, Lion Nathan and Pepsi before a four-year stint at Lowe London leading strategy across EMEA for Johnson & Johnson Skincare, Electrolux, tesco.com and Burger King. On arrival back in Australia, David was appointed Planning Director of Medicus, part of the Publicis Health Group, before becoming a founding partner of Ward6 Australia and Singapore.

Over his 15+ years focussed solely in health, David has advised a broad range of top tier companies including Cochlear, Pfizer, Novartis, AstraZeneca, Gilead, ResMed, Seqirus, Bayer and MSD.

With a wealth of strategic experience at global, regional and local market levels, David’s immersive approach is focused on solving a fundamental question for organisations in today’s rapidly evolving health landscape – where next?

Panel of Judges

Rachel Barry

Rachel Barry

Rachel is a passionate communicator, specialising in media and brand strategy, issues and crisis planning and management and executive positioning. Her experience spans healthcare, corporate, technology, consumer, B2B, not-for-profit, government, regional issues and community consultation.

Rachel has worked in a range of environments across Australia’s PR landscape, from a boutique agency in the nation’s capital, specialising in Government Relations, to the country’s largest PR agencies.

Her healthcare experience includes working with leading Australian health organisations, including the Heart Foundation and DrinkWise.

In 2019 Rachel was the recipient of two awards, CommsCon PR Professional of the Year and B&T 30 Under 30 PR Professional.

Dianne Gill

As the Associate Director of Medical Communications and Patient Engagement at Commercial Eyes, Dianne leads a team who have a passion for a patient centric approach to healthcare. Dianne’s qualifications in pharmacology along with her broad communications and marketing experience, built over 25 years of working in some of Australia’s leading health communications agencies as well as industry; covers brand strategy, stakeholder management, medical education, patient programs, and overall campaign development & execution.

Dianne’s experience across many therapeutic areas means she is well equipped to help provide solutions to a brand’s commercial challenges and develop a true multichannel approach when appropriate.

Alex Gosman

Alex Gosman

A long-term Canberra resident, Alex had had extensive policy development and advocacy over 35 years including leadership of several industry associations, and executive positions with Ericsson Australia and GlaxoSmithKline. In prior roles, he was responsible for industry policy development in Federal Government agencies.

He has successfully led many key advocacy campaigns ranging from a review of Australia’s technical infrastructure and the allocation of mobile spectrum. Alex also chaired a number of committees of Medicines Australia.

Most recently Alex was the CEO of the Australian Industry Greenhouse Network representing major sectors of Australian industry on climate policy related issues. Alex is now undertaking consulting and has perfected the downward dog.

Rachel Harris

Rachel Harris

A seasoned health communications strategist with extensive experience and industry knowledge, Rachel Harris works closely with clients across pharma, health services and life sciences to achieve outcomes tightly aligned to business objectives. Rachel helps her clients to tap into important global trends and become integral to conversations in the ever-evolving media and social media landscape. In her 20+ years in the industry here and overseas, Rachel has worked across most major therapy areas and advised manufacturers, healthcare providers, biotechs and industry associations on brand and product communications, as well as reputation and issues management. She is passionate about upskilling her clients in the adoption of new technologies while keeping a firm eye on proven communication principles.

Iola Halsall

Iola Halsall

A passionate, strategic, pharmaceutical marketer, mentor, leader and consultant with a depth of experience that spans speciality, biologics, GP driven blockbusters and fast paced pharmacy focused generic / and OTC markets. Iola specialises in providing marketing support (consulting and contracting) to all sectors of the industry through her company Interim Pharma. More recently her interests have turned to multichannel/digital marketing strategy and the application of machine learning and data engineering tools to HCP targeting and segmentation.

Snezna Kerekovic

Snezna Kerekovic

Snezna Kerekovic is a health care communications marketing expert, having worked in the pharmaceutical and consumer health care industries for over 25 years a. Her experience spans both journalism and PR, working as an editor of pharmaceutical press before launching and running her own successful PR agency and working as health care practice director for a global PR agency. Her passion is in driving strategy and creative to deliver cut-through campaigns for both the highly regulated pharmaceutical and consumer health and wellness industries. She is currently consulting to the industry.

Dr Adam Tucker

As a practising medical specialist Adam is constantly exposed to the changing burden of disease in a fast-moving world and the urgent need to provide innovative therapy and new models of effective healthcare delivery. Adam is the author of the eFFECTIV Coach Platform which is now proven to accelerate staff engagement, increase compliance, enhance team cohesion in addition to raising staff performance in the healthcare sector. By empowering important conversations between managers and coaches with employees, this system accelerates the operationalisation of strategic goals, staff performance and development as well providing enterprise-wide reporting in real-time for key stakeholders.

Brad Bennett

Brad Bennett

Brad is the Executive Strategy & Analytics Director at MercerBell. He has more than 15 years’ experience in communications and digital, based in New York and Sydney.

Brad started his career in banking at JP Morgan. He worked at a start-up in Manhattan during the first dot com boom, and then moved to insurance consulting during the bust. Seeing the emerging opportunities in social media, Brad moved to crisis communications in 2004, and then on to interactive marketing agencies. Brad has worked with brands such as Google, ANZ, AstraZeneca, Roche, GSK, Cartier and Lexus.

Outside the agency Brad runs Jiamini, a charity that provides educational resources for orphans in southern Tanzania. He also plays a bit of music and races classic motorcycles.

Laurie Guthrie

Laurie Guthrie

Laurie Guthrie has worked in marketing and communications in the higher education and healthcare sectors in both Canada and Australia for over 10 years. Her focus has been on developing content and digital campaign strategy for pharmaceutical companies, healthcare publishers and research institutes in medicine and health. Laurie currently is the Marketing and Communications Manager for the Medicine and Health portfolio at the University of Sydney, where she focuses on not only student recruitment campaigns, but also showcasing research impact and raising the international profiles for the areas of allied health, dentistry, medicine, nursing, pharmacy and public health.

Andrew Hosking

Andrew Hosking

Andrew has been Managing Director of Go To Wo Consulting since 1994, a full strategic graphic design and web/interactive based company. In 2003, he created a specialised communications company – et al health communications, offering a broad cross-section of services from design, marketing, medical writing and training through to CPD programs for the pharmaceutical, biotech, medical device and healthcare industries.

With over 25 years industry experience working on a variety of HIV, cancer, respiratory and neurology portfolios, Andrew has carved a niche market offering a unique, personalised service backed by a team of industry professionals.

With the adoption of product-specific research and market segmentation to position products and services, he finds strategic analysis and integration essential to address the current industry environment.

Darren Magick

Darren Magick

Darren is Head of Strategy at Commune Digital, a leading digital health consultancy active in Australia, Singapore and Ho Chi Minh. Darren is also Chief Executive Officer of Welio, a virtual care platform co-developed with Microsoft launching to Australian GPs nationwide.

Darren has spent 20 years in health communications spanning pharmaceutical, nutraceutical, over-the-counter, public health and non-governmental categories with 10 of those years-based Japan, Singapore and China. Working with leading health multinationals on domestic and international brand strategy and launch programs for both primary and speciality care with a focus on both healthcare professional advertising and promotions and medical communications.

A regular speaker on digital health communications Darren brings real insight into global multichannel marketing trends in healthcare.

Gary Pattinson

Gary Pattison

Gary is an experienced business leader with a strong track record in senior health communications agency roles across Australia and the UK, spanning more than 20 years.

His career began in the UK within the medical communications industry before he made his way to Australia in 2007 as the leader of an agency launching innovative products and services across the spectrum of health communications.

Gary has worked across most therapeutic areas and has worked with almost all big pharma, OTC, animal health and biotech. He leads Commune Digital across the region, and is responsible for agency delivery, process, quality and overall client service.

Nayana Wade

Nayana Wade

Nayana is a healthcare market research expert. Over the years, she has successfully helped companies launch their product or regain market share they had lost.

Nayana provides brand teams with a complete picture of the challenges they need to tackle – from defining the business issue to providing its solution. She doesn’t take the term ‘actionable insights’ lightly – she lives and breathes it. In fact, she even goes beyond the insights and helps her clients action them.

Nayana wanted to re-shape the face of market research in the pharmaceutical industry by bringing innovations she learned from other industries. It is with that aspiration at heart that she founded HUMMINGBIRD INSIGHT.

Ultimately, Nayana wants to help pharmaceutical companies bring innovations to the Australian people so they can live a better and longer life.

Peter Stephenson

Peter is a highly experienced digital expert having led digital transformation successfully for MSD in Australia and the Asia Pacific region for over 8 years  where he was responsible for digital acceleration including multichannel marketing and integrated customer engagement.

He has a deep knowledge and expertise in digital marketing, coupled with strong business acumen and pharma industry knowledge he’s gained from working across many different therapy areas with brands in all stages of product life cycle and digital adoption.

Peter’s experience covers the strategic planning areas to build competency in integrated customer engagement planning, customer journey mapping, personas, digital best practice and change management. In addition, he has a significant depth of knowledge around digital channel optimisation and driving commercial impact.

Peter is an acknowledged digital thought leader in the pharma industry regularly presenting at industry events and is currently participating as co-lead of a pharma digital transformation forum. Peter is contributing to the 2020 Prime Awards as Judge for digital excellence.

Visit; west53digital.com

Anthony Bonnici

Anthony Bonnici

Anthony is Managing Director of Move Mountains and anthonybonnici.com. Prior to starting Move Mountains, he worked for 13 years at Eli Lilly pharmaceuticals, starting as a sales representative age 21 and moving up the corporate ladder into sales management, senior marketing & people leadership roles. In 2004, Anthony made the life decision to leave the pharmaceutical world and focus on his passion of motivating & inspiring others.

Anthony started Move Mountains in January 2005, helping companies motivate their staff to perform at a higher level and to build stronger team bonds. in just over 13 years, he has worked with tens of thousands of people across 5 continents and a broad spectrum of industries. Anthony has worked with most of the major global pharmaceutical companies and has also worked with other blue chip companies including the CBA, Woolworths, McDonalds, AMP, Westpac & Sony. Move Mountains has programs ranging from 1 hour to 1 week, all aimed at improving what we do and how we do it.

Shereen Caruana

Shereen Caruana

Shereen is an enthusiastic learning professional with 12 years of experience in the pharmaceutical industry. During this time, she has looked after an extensive portfolio in a range of areas including Mental Health, Cardiovascular, Endocrinology, Oncology, and Haematology.
After completing her Bachelor of Medical Science (B Med Sc.), she launched her sales career in Pharmaceuticals and Biotechnology, simultaneously completing her Master of Business Administration (MBA).

Her experience with GP and hospital sales, training and field coaching, has allowed her to develop a multifaceted granular understanding of the industry. Concurrently working with medical, sales and marketing stakeholders both nationally and internationally, has required she maintain a big picture perspective. Shereen’s expertise and commercial awareness in all aspects of the learning process from gap analysis to instructional design, communication and presentation skills, sets her apart.

Malcolm Dawes

Malcolm Dawes

The Most Sought-After Authority On People Performance And Effectiveness
As an advisor for senior executives who are responsible for producing high-performing teams, Malcolm transforms work teams into a top-notch group of professionals who work together, not against each other.

Malcolm moved to Australia from the UK in 2000 with Quintiles & Innovex. As Head of Training (and a member of the Executive Management Team) for Australia/New Zealand he managed and delivered a major project across 14 countries in Asia.

In 2003 Malcolm returned to the UK to set up dta there and established a number of Blue Chip companies as his clients. Later returning to Australia to become Managing Director of dta WORLDWIDE and in 2008 he purchased the company.

For over 30 years, Malcolm has experienced first-hand the struggles that executives face with accelerating the performance of their teams. He has been engaged as a performance expert by large multinational companies around the world as well as many small and medium businesses.
In his new book Team Performance: Why Can’t We All Get Along? Malcolm dispels 10 myths that many senior executives have about unlocking the true potential of their teams. He highlights the core issues of human nature and shows how understanding behaviours as a leader and coworker is the key to team success.

Malcolm is passionate about helping businesses find the elusive answers to their people issues and will guide your company to its most successful team performance and effectiveness.

Gary Prince

Gary Prince

Gary Prince is a leading authority on sales team effectiveness, practice, coaching and marketing strategy implementation.

Gary leads the long-established company, 4Sight RSD, where they work closely with their pharmaceutical client practice to identify and prioritise how and where their customer-facing teams can improve their day to day effectiveness. Focusing on where clients can gain market advantage and accelerate their campaign or launch strategy to full speed, 4Sight projects have contributed to many successful brands over the past 9 years, driving market leadership and rapid uptake of new products. 4Sight initiatives invariably include real doctor input, providing detailed insight as to what they expect, where the client can improve and on how best to build a productive and sustainable engagement with them. 4Sight is the most experienced company in Australia delivering sophisticated sales practice, simulation and execution workshops for pharmaceutical companies.

Having worked in and for the industry in commercial and leadership roles, Gary has a wealth of real-world experience and pragmatism to draw upon to support his clients.

Heidi Mawer

Heidi Mawer is a highly motivated learning professional and a passionate facilitator/presenter with over 16 years in the Pharmaceutical & Biotech industry. During this time, Heidi has developed her skillset across many therapeutic areas of Sales, Marketing and Training within the APAC region, however, her true passion and inspiration comes for helping others become the “best version of themselves.”

Heidi understands what is important in health care, which is not only connecting to customers but ensuring her customers know how to ‘connect and make a difference to their patients.’ Heidi’s exemplary internal performance skills is what sets her apart. She can quickly grasp the nuances of employee’s skills gap and develop an appropriate training solution for her clients. She provides training solutions that not only deliver on commercial and personal objectives, but also captivates the participants, by providing highly engaging virtual and face to face training initiatives.