Date: Thursday 25th November, 2021
Venue: Four Seasons Hotel, Sydney
Dress: Formal

6:15pm Welcome Drinks
7:00pm Ceremony Starts
10:30pm Concludes

The PRIME Awards returns in 2021 to continue to recognise and celebrate excellence across 19 categories within healthcare communications and the Australian pharmaceutical and life sciences industry.

In a time when we've had to adjust and adapt to enormous change, the PRIME Awards provides an opportunity to reflect on the continuous hard work and achievements over the last 18 months.

As always, PRIME looks to share the successes across the industry and recognise brilliant, fresh thinking and show stopping results.


Sustained Excellence
Best Public Health Initiative
Excellence in Patient or Customer Support
Excellence in Education
Corporate Social Responsibility Award
Best PR Campaign
Creativity in Communication – Consumer
Creativity in Communication – HCP
Best Use of Data or Insights
Marketing Innovation Award
Launch of the Year
Marketing Campaign of the Year
Sales Representative of the Year – Primary Care
Sales Representative of the Year – Specialty Care
Sales Team of the Year
Medical Science Liaison of the Year
GPs’ Choice: Pharma Company of the Year
Pharmacists’ Choice: Pharma Company of the Year
NGO Of the Year