B. Bennett


Brad is the Strategy Directory at The Hallway. He has more than 15 years’ experience in communications and digital, based in New York and Sydney.

Brad started his career in banking at JP Morgan. He worked at a start-up in Manhattan during the first dot com boom, and then moved to insurance consulting during the bust. Seeing the emerging opportunities in social media, Brad moved to crisis communications in 2004, and then on to interactive marketing agencies. Brad has worked with brands such as Google, ANZ, AstraZeneca, Roche, GSK, Cartier and Lexus.

Outside the agency Brad runs Jiamini, a charity that provides educational resources for orphans in southern Tanzania. He also plays a bit of music and races classic motorcycles.



Anthony is Managing Director of Move Mountains and anthonybonnici.com. Prior to starting Move Mountains, he worked for 13 years at Eli Lilly pharmaceuticals, starting as a sales representative age 21 and moving up the corporate ladder into sales management, senior marketing & people leadership roles. In 2004, Anthony made the life decision to leave the pharmaceutical world and focus on his passion of motivating & inspiring others.

Anthony started Move Mountains in January 2005, helping companies motivate their staff to perform at a higher level and to build stronger team bonds. in just over 13 years, he has worked with tens of thousands of people across 5 continents and a broad spectrum of industries. Anthony has worked with most of the major global pharmaceutical companies and has also worked with other blue chip companies including the CBA, Woolworths, McDonalds, AMP, Westpac & Sony. Move Mountains has programs ranging from 1 hour to 1 week, all aimed at improving what we do and how we do it.



The Most Sought-After Authority On People Performance And Effectiveness

As an advisor for senior executives who are responsible for producing high-performing teams, Malcolm transforms work teams into a top-notch group of professionals who work together, not against each other.

Malcolm moved to Australia from the UK in 2000 with Quintiles & Innovex. As Head of Training (and a member of the Executive Management Team) for Australia/New Zealand he managed and delivered a major project across 14 countries in Asia.

In 2003 Malcolm returned to the UK to set up dta there and established a number of Blue Chip companies as his clients. Later returning to Australia to become Managing Director of dta WORLDWIDE and in 2008 he purchased the company.

For over 30 years, Malcolm has experienced first-hand the struggles that executives face with accelerating the performance of their teams. He has been engaged as a performance expert by large multinational companies around the world as well as many small and medium businesses.

In his new book Team Performance: Why Can’t We All Get Along? Malcolm dispels 10 myths that many senior executives have about unlocking the true potential of their teams. He highlights the core issues of human nature and shows how understanding behaviours as a leader and coworker is the key to team success.
Malcolm is passionate about helping businesses find the elusive answers to their people issues and will guide your company to its most successful team performance and effectiveness.

To get a complimentary copy of Malcolm’s book, visit: http://freeteamperformancebook.com.au

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A. Gosman


A long term Canberra resident, Alex had had extensive policy development and advocacy over 35 years including leadership of several industry associations, and executive positions with Ericsson Australia and GlaxoSmithKline. In prior roles, he was responsible for industry policy development in Federal Government agencies.

He has successfully led many key advocacy campaigns ranging from a review of Australia’s technical infrastructure and the allocation of mobile spectrum. As Director responsible for GSK’s interaction with Government Alex led teams involved in the timely reimbursement of several drug and vaccine products. Alex also chaired a number of committees of Medicines Australia.

Most recently Alex was the CEO of the Australian Industry Greenhouse Network representing major sectors of Australian industry on climate policy related issues.

L. Guthrie


Laurie has worked in marketing and communications in the higher education and healthcare sectors in both Canada and Australia for over 10 years. Her focus has been on developing content and digital campaign strategy for pharmaceutical companies, healthcare publishers and research institutes in medicine and health.

Laurie currently is the Marketing and Communications Manager for the Medicine and Health portfolio at the University of Sydney, where she focuses on not only student recruitment campaigns, but also showcasing research impact and raising the international profiles for the areas of allied health, dentistry, medicine, nursing, pharmacy and public health.



Andrew has been Managing Director of Go To Wo Consulting since 1994, a full strategic graphic design and web/interactive based company. In 2003, he created a specialised communications company – et al health communications, offering a broad cross-section of services from design, marketing, medical writing and training through to CPD programs for the pharmaceutical, biotech, medical device and healthcare industries.

With over 25 years industry experience working on a variety of HIV, cancer, respiratory and neurology portfolios, Andrew has carved a niche market offering a unique, personalised service backed by a team of industry professionals.

With the adoption of product-specific research and market segmentation to position products and services, he finds strategic analysis and integration essential to address the current industry environment.



Backed by a passion for healthcare and 15 years’ experience in pharmaceutical sales and marketing, Gill co-founded eight10, a leading consulting business for healthcare professionals and corporations wanting to expand into the ever-growing cosmetic medicine industry.

Before launching eight10 where she oversees sales and marketing, Gillian worked with Allergan, the market leader in medical aesthetics, where she headed ANZ marketing for their top global brands within cosmetic injectables, breast augmentation, and skincare. Gillian specialises in advertising, sales and marketing strategy, client acquisition, retention and communications.


Dr Annette Katelaris

Dr Katelaris is an Associate Professor and founding Director of Professional Medical Education at the University of Sydney School of Medicine. Over the last decade, Annette has worked in academia and medical publishing and was formerly the Editor of the Medical Journal of Australia. She was a practising general practitioner for more than 20 years and is the co-developer of Juno Childsafe, a novel child safety device for the storage of medications while in use. She also contributed to the establishment of the Australian Clinical Trials Alliance.




Snezna Kerekovic is a health care communications marketing expert, having worked in the pharmaceutical and consumer health care industries for over 25 years a. Her experience spans both journalism and PR,, working as an editor of pharmaceutical press before launching and running her own successful PR agency and working as health care practice director for a global PR agency. Her passion is in driving strategy and creative to deliver cut-through campaigns for both the highly regulated pharmaceutical and consumer health and wellness industries. She is currently consulting to the industry.



Scott has more than 20 years of medical communications, publishing and digital health experience gained from a variety of commercial environments. These range from academic publishing through to healthcare communications and medical writing. Scott specialised in medical education where he held various program director positions with some of Australia’s most well known healthcare communication agencies.

In 2007 Scott moved into the world of clinical software and digital health. He is currently Product Manager for The AusDI medicines information platform and Clinical Content division at MedicalDirector. Scott has an academic background in chemistry as well as journalism, and was an RACGP Accredited Provider of QA&CPD programs from 2001 – 2007.



Darren is Head of Strategy at Commune Digital, a leading digital health consultancy active in Australia, Singapore and Ho Chi Minh. Darren is also Chief Executive Officer of Welio, a virtual care platform co-developed with Microsoft launching to Australian GPs nationwide. Darren has spent 20 years in health communications spanning pharmaceutical, nutraceutical, over-the-counter, public health and non-governmental categories with 10 of those years based Japan, Singapore and China. Working with leading health multinationals on domestic and international brand strategy and launch programs for both primary and speciality care with a focus on both healthcare professional advertising and promotions and medical communications.

A regular speaker on digital health communications Darren brings real insight into global multichannel marketing trends in healthcare.

M. Millard


Melissa has spent much of her career in health and pharma communications, consulting on global and national strategy in Sydney, London and Geneva over the past 15 years. Following a period as Media & Communications Director for the McGrath Foundation, Melissa now holds the role of Director, Client Service at PPR AUNZ.

G. Prince


Gary is a leading authority on sales team effectiveness and marketing strategy implementation.

Since 2010, Gary’s company – 4Sight RSD – has worked closely with its exclusively pharmaceutical client practice to identify and prioritise how and where their customer-facing teams can improve their day to day effectiveness. Focusing on where clients can gain market advantage and accelerate their campaign or launch strategy to full speed, 4Sight projects have contributed to many successful brands over the past 8 years, driving market leadership and rapid uptake of new products. 4Sight initiatives invariably include real doctor input, providing detailed insight as to what they expect, where the client can improve and on how best to build a meaningful and sustainable engagement with them.

Having worked in and for the industry since 1989, in a variety of commercial roles, Gary has a wealth of real-world experience to draw upon to support his clients.”


Mikaela Crimmins

Mikaela is a Senior Digital Strategist with Ogilvy.

With experience ranging from FMCG to Business to Business to Pharmaceutical, Mikaela works to understand how she can make the brands she represents, matter to the end user; customer patient or citizen. Matter by anticipating the needs of its consumers or making brands matter by adding value to culture.

With a background in digital, Mikaela works closely with her clients and their customers to understand their needs and to explore how ideas, content or utility can address them. This approach has seen her work with a range of brands including Coco-Cola, American Express, Optus Business and Pfizer Animal Health to name a few.