Congratulations to all our 2025 PRIME Award winners and highly commended recipients!

Best Public Health Initiative
  • The Spot – Bristol Myers Squibb, La Roche-Posay & Ogilvy Health
  • Cancer meets its match – Omico, Orchard Group & Cube
  • Quit With Pride – Cancer Council Victoria with We. Communications
Excellence in Patient or Customer Support
  • SupportEd Osteoporosis Patient Program – Arrotex Pharmaceuticals partnering with PharmaPrograms
  • Consumer Rights – Sketch Group & St. Vincent's Hospital Melbourne
Excellence in Education
  • EndoEDge – Gedeon Richter & VML Health
Corporate Social Responsibility
  • Wellbeing Conversations – ViiV & Orchard Group
Best PR Campaign – Awareness & Advocacy
  • The Spot – Bristol Myers Squibb, La Roche-Posay & Ogilvy Health
  • Women's Health Collaboration – Bayer & HAVAS Red
Best PR Campaign – Commercial & Corporate
  • Stronger PBS – Medicines Australia & Ogilvy Health
Creativity in Communication – Consumer
  • The Blood Count: Leukaemia Foundation Blood Cancer Awareness Campaign – Leukaemia Foundation & Ward 6 (A Ward Marketing Group Company)
  • Politeness is bad for your health. – Novartis & Ward 7 (A Ward Marketing Group Company)
Creativity in Communication – HCP
  • Reversal – Novartis & Ward 7 (A Ward Marketing Group Company)
NGO of the Year
  • The Leukaemia Foundation
  • Immunisation Foundation of Australia
  • Juvenile Arthritis Foundation Australia
Sustained Excellence
  • Entyvio Pathway Patient Support Program – Ascott Health, Vivacity Health & Takeda Pharmaceuticals Australia
Best Use of Data and Insights
  • Precision oncology clinical trial matching for all Australians – Omico
Marketing Innovation
  • Finding Rebecca’s GP – Gedeon Richter, Rock8 Science & Data Jukebox
Launch of the Year
  • Spravato (Esketamine Hydrochloride) PBS Launch of the Year – Johnson & Johnson
  • Control is in your hands – Novartis, Ward 7 (A Ward Marketing Group Company) & Swordfish Media
Marketing Campaign of the Year
  • Abilify Maintena for Schizophrenia – Lundbeck, Otsuka & Orchard Group
  • Control is in your hands – Novartis, Ward 7 (A Ward Marketing Group Company) & Swordfish Media
Best In-Field Customer Solution – Individual
  • David Tong – Medison Pharma
  • Emma Craigie – Gedeon Richter
Best In-Field Customer Solution – Team
  • Arrotex Medical Services, NT Team - Rebuilding Osteoporosis Care in the Northern Territory – Arrotex Pharmaceuticals
Pharmacists’ Choice: Pharma Company of the Year
  • Arrotex Pharmaceuticals
GPs Choice: Pharma Company of the Year
  • Novo Nordisk