Reviewing 19-years of the PRIME Awards
Thursday, 30 May, 2024.
With the PRIME Awards entering its 20th edition this year, we wanted to look back and explore who has won the most PRIME Awards in total and across the different categories.
Who has won the most PRIME awards?
| Total Wins | Company |
| 42 | Pfizer |
| 35 | Sanofi (ALL)* |
| 22 | Novartis |
| 18 | AstraZeneca |
| 13 | CSL |
| 10 | Amgen |
| 9 | GSK |
| 8 | Bayer |
| 8 | Biogen |
| 8 | MSD |
*Sanofi includes wins across all its different divisions / wholly owned companies. A similar methodology has been applied to agency wins.
However, in more recent years, AstraZeneca and a new list of pharma companies including Biogen and Amgen have emerged, garnering increasing recognition for their work.
| Total Wins | Company |
| 13 | AstraZeneca |
| 8 | Sanofi (ALL) |
| 7 | Biogen |
| 6 | Amgen |
| 5 | Novartis |
In the last two decades, agencies such as Ward 6, Ogilvy, and Orchard have been consistent winners, earning numerous PRIME Awards for their exceptional work, delivered through a focus on creativity, strategic thinking, in-market results, and high levels of client satisfaction.
| Total Wins | Company |
| 17 | Ward6 |
| 10 | Ogilvy (All) |
| 10 | Orchard (Group) |
| 8 | McCann Health |
| 6 | Palin Communications |
| 6 | Vivacity Health |
| 5 | DDB Remedy |
| 4 | Sudler & Hennessey |
| 4 | VIVA! Communications |
*Total Ogilvy includes Ogilvy Healthworld, Ogilvy PR and LIFE Agency, an Ogilvy PR Company.
*Total Orchard includes Orchard and Alfie.
In recent years, the landscape has become increasingly competitive, with a number of strong agencies emerging victorious and challenging to win awards.
| Total Wins | Company |
| 7 | Ward6 |
| 7 | Ogilvy (All)* |
| 6 | Orchard (Group)* |
| 3 | Palin Communications |
| 3 | DDB Remedy |
| 3 | Vivacity Health |
This heightened competition across the PRIME Awards has brought fresh perspectives and innovative approaches to healthcare communications, challenging all players to continuously innovate and adapt to stay ahead in the ever-evolving industry.
Who has won the different PRIME awards?
Did you know that there have been 43 different award categories acknowledged at PRIME since its inception in 2005? Some such as ‘Marketing Research Award’ (2006), ‘Learning & Development Award’ (2009 & 10) and ‘Outstanding Contribution to Industry’ (2012) only existed for a year or two.
Others have morphed to stay in line with what is happening in the industry. ‘Customer Focus Award’ became ‘Excellence in Patient or Customer Support’, and more recently ‘Sales Rep of the Year’ changed to ‘Best In-Field Customer Solution – Individual’.
However, a select few awards have been there from the start, for all 19 years. These are the most awarded PRIME Awards:
- Marketing Innovation – Awarded 19 times
- New Product / Brand Launch of the Year – Awarded 19 times
- Sales Rep of the Year / In-Field Customer Solution (Individual) – Awarded 18 times
- Sales Team of the Year / In-Field Customer Solution (Team) – Awarded 18 times
- GPs Choice: Pharma Company of the Year – Awarded 17 times
- Pharmacists Choice: Pharma Company of the Year – Awarded 16 times
- Excellence in Education – Awarded 16 times
- Marketing Campaign of the Year – Awarded 16 times
With the PRIME Awards entering its 20th edition, we wanted to look back over the years and explore who has won the most PRIME Awards across some of the different categories.
GPs Choice: Pharma Company of the Year – Awarded 17 times
The GP’s Choice: Pharma Company of the Year award is widely regarded as one of the most coveted PRIME awards as it is the only award voted on by Australian General Practitioners (GPs).
This award highlights the pharmaceutical company’s exceptional contributions to healthcare, innovation in medical solutions, and its ability to positively impact patient care, as recognised by Australian GPs.
| Total Wins | Company |
| 7 | AstraZeneca |
| 5 | Pfizer |
| 4 | Servier |
New Product/Brand Launch of the Year – Awarded 19 times
One of only two awards awarded at every PRIME ceremony since 2005.
| Pharma | |
| Total Wins | Company |
| 5 | Novartis |
| 4 | Sanofi |
| Agency | |
| Total Wins | Company |
| 2 | Ward6 |
| 2 | McCann Health |
Marketing Innovation Award – Awarded 19 times
The other award that has been awarded at every PRIME ceremony since 2005.
| Pharma | |
| Total Wins | Company |
| 4 | Pfizer |
| 2 | Sanofi |
| 2 | Baxter Healthcare |
| 2 | Janssen Cilag |
| Agency | |
| Total Wins | Company |
| 2 | Ward6 |
| 2 | Aesir Health |
Sales Team of the Year / In-Field Customer Solution (Team) – Awarded 18 times
Sales teams are vital, serving as key liaisons between companies and healthcare professionals, playing a crucial role in educating healthcare providers about new medications and relevant information needed to provide the best possible care to patients.
| Pharma | |
| Total Wins | Company |
| 4 | CSL |
| 4 | Warner Chilcott (acquired by Actavis in 2013) |
| 3 | FarmaForce |
Excellence in Education Award – Awarded 16 times
| Agency | |
| Total Wins | Company |
| 4 | Vivacity Health |
| 2 | MdBriefCase |
| Pharma | |
| Total Wins | Company |
| 2 | MSD |
| 2 | Amgen |
| 2 | Sanofi |
Best PR Campaign Award – Awarded 16 times
| Agency | |
| Total Wins | Company |
| 3 | VIVA! Communications |
| 2 | Palin Communications |
| 2 | WE Communications |